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My Literacies. Approaches to literacies in multimedia and multilingual contexts – The view of the child (english)

Project financed by Sparkling Science – a programme of the Austrian Federal Ministry of Science, Research and Economy (BMWFW)

Duration: 01-11-2014 – 30-06-2019

Project Director: Nadja Kerschhofer-Puhalo
Researchers: Nadja Kerschhofer-Puhalo, Werner Mayer, Christian Bendl, Rudolf de Cillia, Johanna Lalouschek


…more information about My Literacies

Project description

Participating Schools and Teachers

Funding and Duration


My Literacies. Approaches to literacies in multimedia and multilingual contexts – The view of the child

Project description

The Sparkling Science-Project, My Literacies, investigates the diversity of literacy practices in a multimedia and multilingual society from the child’s perspective.

In everyday life, literacy – the use of writing and written language – forms part of our social practices. In a modern information society, the written word is present not only in books, newspapers and magazines, but also in posters, labels, stickers, traffic signs etc. Literal practices are also closely connected with the use of new technologies such as the Internet, mobile communications, video games etc. (multimedia). Furthermore, the written word is increasingly associated with other perceptual modes such as colour, picture, sound or motion (multimodality).

The diversity of literacy practices in our society is further broadened by the ability of people, who have grown up with different language backgrounds (multilingualism), different writing systems and the diversity of ways that writing is combined with other modes and is incorporated in different media (multiliteracies).

This research program is interested in literacy practices in a multimedia and multilingual society. The aim of the project is to explore literacy as part of the diversity of social practices from the perspective of the child as multilingual, multiliterate and multicompetent “literacy user”.

A further aim of the project is to build on the repertoire of methods in reading research and sociolinguistics using methods such as Linguistic Landscape and Social Semiotics, videography, picture analysis and discourse analysis, which have so far scarcely been used in reading research.

As part of this project, students from the 3rd and 4th grade in three Viennese primary schools are encouraged to record the extracurricular use of everyday literacy practices in their families and communities in photos, text, pictures and films. Materials collected by the children and their commentary, description and interpretation will be analysed by linguists and will also serve as reading resources in teaching projects.

Methods and material, in particular the medium of image, promote innovative approaches to writing, language and media use by children, their families and communities.

By providing evidence for literacy practices in extracurricular contexts of everyday life under the conditions of social diversity, the project contributes to research in the field of family literacy and reading socialization.

Through their participation in this project and dealing with language, writing and image media, the students will develop their ability to reflect and interpret text in different contexts, modes and media. By using various media, modes and language(s), they will also experience an appreciation for their language(s) and the resources of their family as part of their unique multiliterate identity – “My Literacies”.

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Principal Investigator:

Nadja Kerschhofer-Puhalo



Werner Mayer

Christian Bendl

Rudolf de Cillia

Johanna Lalouschek

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Scientific Cooperations

Roswitha Breckner (Department of Sociology, Universität Wien)

Jürgen Spitzmüller (Department of Linguistics, University of Vienna and University of Zurich)

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Partners from Economy and Society

Sprachförderzentrum des Stadtschulrats für Wien/Referat 4
Zieglergasse 49
1070 Wien

Margret Sharifpour Langroudi

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Participating Schools and Teachers

Öffentliche Volksschule Neustiftgasse
Neustiftgasse 98-102
1070 Wien

Contact: vs07neus098l@m56ssr.wien.at

Michaela Bielohuby


Offene Volksschule Ortnergasse
Ortnergasse 4
1150 Wien

Contact: vs15ortn004k@m56ssr.wien.at

Teachers (Mehrstufenklasse M2: m2@ortnergasse.webonaut.com):

Christian Schreger
Gülçin Kılıç


Astrid Lindgren Volksschule
Sonnenuhrgasse 3
1060 Wien

Contact: vs06sonn003l@m56ssr.wien.at

Teachers (Vienna Bilingual Schooling):
Vera Sablattnig
Cristina Wettstaedt

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This project is financed by Sparkling Science – a programme of the Austrian Federal Ministry of Science, Research and Economy (BMWFW)

Funding Period: 01-11-2014 – 30-06-2019


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Sensengasse 3a
1090 Wien

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